Chipotle offered a one-hour buy-one-get-one entrée deal on November 13, 2026, while Pittsburgh customers had an opportunity to collect limited-edition bags designed with rapper Wiz Khalifa.
Chipotle Mexican Grill brought back its tattoo-themed buy-one-get-one entrée promotion on Friday, November 13, 2026, offering customers across the United States and Canada an opportunity to receive free food. The one-hour promotion ran from 3 to 4 p.m. local time at participating restaurants. Customers with permanent, temporary or drawn-on tattoos qualified for a free entrée when purchasing another of equal or greater value.
The event also featured a collaboration with Pittsburgh rapper Wiz Khalifa, who helped create limited-edition takeout bags inspired by his tattoos. The collectible bags were offered at one restaurant in Pittsburgh’s Oakland neighborhood during the same promotional hour. Chipotle also launched a separate nationwide sweepstakes giving its rewards members a chance to win one of 13 signed bags.
The promotion marked the third time Chipotle had connected its takeout bag artwork with tattoo culture. Previous events in June 2025 and March 2026 generated strong sales, encouraging the restaurant chain to repeat the offer. This time, the company added a celebrity partnership and a promotion tied to Khalifa’s hometown.
How Chipotle’s Tattoo Promotion Worked
The November 13 offer was available only to customers visiting participating Chipotle restaurants in person between 3 and 4 p.m. local time. Customers needed to display a tattoo to qualify, but permanent body art was not required. Temporary tattoos and designs drawn directly onto the skin were also accepted.
Each qualifying customer could receive one free entrée with the purchase of another entrée of equal or greater value. Chipotle allowed a maximum of five free items per check, provided each was supported by a qualifying purchase. Restaurant employees had final authority to determine whether a customer’s tattoo met the promotion’s requirements.
The company excluded mobile, online, delivery and catering orders from the special offer. Customers also could not use a children’s meal as the required paid entrée. Rewards points were available only for purchased items, and the promotion could not be combined with other discounts or special offers.
Although the deal was available across the United States and Canada, individual restaurants could participate subject to availability. The company reserved the right to modify or discontinue the promotion. Customers outside the designated one-hour window were not eligible for the free entrée.
Wiz Khalifa Brings Limited-Edition Bags to Pittsburgh
The Pittsburgh portion of the campaign centered on Chipotle’s restaurant at 3510 Forbes Avenue in the Oakland neighborhood. Customers making qualifying in-person purchases during the November 13 promotional hour had an opportunity to receive collectible bags featuring artwork inspired by Khalifa’s tattoos. The bags also carried the rapper’s signature.
Chipotle limited distribution to one bag per transaction and one per person while supplies lasted. The special packaging was exclusive to the Pittsburgh restaurant, rather than being distributed throughout the chain. Customers at other locations could participate in the food promotion but could not obtain the bags through the same in-store giveaway.
Khalifa has longstanding connections to Pittsburgh, where he developed his musical career. His involvement gave the national promotion a local connection while introducing artwork based on his personal tattoos. The collaboration also coincided with the scheduled November 13 release of his album COOL.
“I’ve been a big Chipotle fan for years, so seeing my tattoos take over the bags is wild,” Khalifa said in the company’s promotional announcement. He also expressed enthusiasm about bringing the collaboration to Pittsburgh.
Sweepstakes Offers Another Chance to Win Signed Bags
Chipotle established a separate sweepstakes for customers unable to visit the Pittsburgh restaurant. The promotion offered 13 limited-edition Chipotle and Wiz Khalifa bags to eligible Chipotle Rewards members living in the United States. Entries opened November 12 and were scheduled to close November 14 at 11:59 p.m. Pacific time.
Rewards members could exchange 10 points for one entry through the Chipotle Rewards Exchange. Each person was limited to 20 entries, regardless of the entry method. The company also provided a mail-in alternative that did not require participants to spend rewards points or purchase food.
The sweepstakes was open to legal residents of the 50 states and Washington, D.C., who were at least 13 years old. Participants younger than the legal age of adulthood needed permission from a parent or guardian. All entrants were required to have a Chipotle Rewards account, which could be created without charge.
Mail-in entries had to be postmarked by November 14 and received by November 20. Chipotle scheduled the random drawing for approximately November 21, with potential winners to be notified by email. The official rules valued each collectible bag at $5, making the total estimated prize value $65.
The sweepstakes was independent of the one-hour restaurant promotion. Entering did not require a tattoo, and buying food did not increase a participant’s chances of winning. The company specified that the odds depended on the number of eligible entries received.
Wiz Khalifa’s Favorite Bowl Joins the Digital Menu
Chipotle also introduced Khalifa’s preferred meal as a featured digital order beginning November 13. The selection included a bowl with double chicken, white rice, roasted chili-corn salsa and romaine lettuce. Chips and guacamole were served on the side.
Customers in the United States and Canada could find the featured order through Chipotle’s website or mobile application. Unlike the one-hour tattoo promotion, the celebrity meal was designed for digital ordering. Customers were purchasing Khalifa’s preferred combination of existing menu ingredients rather than a newly developed recipe.
The featured order added another part to the partnership beyond the collectible packaging. It connected the rapper’s personal food preferences with a campaign already focused on his tattoos. The company did not announce how many customers ordered the special combination during its initial release.
Previous Tattoo Promotions Generated Record Sales
Chipotle first introduced its tattoo-themed buy-one-get-one offer on June 13, 2025. The campaign drew inspiration from the phrase “tatted like a Chipotle bag,” which became popular online after people compared elaborate tattoos with the hand-drawn artwork on the restaurant chain’s packaging.
The first promotion generated Chipotle’s highest sales during the normally slower 3 to 4 p.m. period, according to the company. That success encouraged another event on March 13, 2026. For the second promotion, Chipotle partnered with rapper Swae Lee to create temporary tattoo designs distributed at a restaurant in Miami.
The March event helped produce the company’s highest single-day sales in its history at that time. Chipotle reported that sales were approximately 10% higher than its previous record, established during National Burrito Day in 2024. Those results were company-reported figures from March, not measurements of the November promotion.
The campaign also drew inspiration from a longstanding Friday the 13th tradition among tattoo studios. Some shops mark the date by offering small, predetermined tattoo designs known as flash tattoos. Chipotle adapted that idea by welcoming customers with nearly any type of tattoo, including temporary artwork.
Promotion Connects Restaurant Marketing With Music
Chipotle has increasingly used cultural trends and celebrity partnerships to promote its menu and reach customers online. Its tattoo-themed campaign combines social media humor, limited-time discounts and collectible merchandise. The Khalifa collaboration added a recognizable musician whose personal appearance fit the campaign’s central theme.
For the company, the November promotion offered another opportunity to attract customers during a normally quieter afternoon period. The partnership also connected the restaurant chain with Khalifa’s Pittsburgh audience while giving fans outside the city a way to participate through the sweepstakes.
The food promotion and Pittsburgh bag distribution ended November 13, while the nationwide sweepstakes remained scheduled to accept entries through November 14. Chipotle had not released verified sales figures for the November event in its initial announcement. The next scheduled step was the drawing for 13 collectible bags on or around November 21.
IMAGE: The Daily Orange | Wiz Khalifa + J.Cole in 2010.. Photo: Brandon Weight / Wikimedia, taken 2010-12-04, CC BY-SA 2.0