Digital News Report – Jenny Craig is now just called Jenny. This news came along with the announcement of Mariah Carey as being the new Brand Ambassador for the weight loss company. Carey has already lost 30 pounds using Jenny.
Mariah Carey has been on the Jenny weight loss program since the end of July. Carey who just had twins is shedding the pounds she gained from her pregnancy.
Jenny also announced that they are supporting American Heart Association My Heart. My Life initiative. Mariah Carey will be working to promote the American Heart Association initiative as well.
Additionally, Jenny introduced a new four-week program called Jenny-Set-Go. The price is only $15 plus the cost of food. The 28-day weight loss program offers structured menu plans with a deck of cards. Along with this weight loss program comes workout plans and recipes that are available at jennycraig.com.
Early this November, an ad campaign rolled out that was only advertising youtube.com/unzipx. This week they revealed what this is all about on the Youtube Unzipx’s channel. It was Mariah Carey in a Jenny weight loss advertisement.
By: Jason Chang
Jenny Press Conference introducing Mariah Carey as newest Brand Ambassador