Digital News Report – The experiment is over and Air America is going off the air. The company shut down their website except a message to listeners.
“The very difficult economic environment has had a significant impact on Air America’s business,” the statement said. “This past year has seen a “perfect storm” in the media industry generally.”
Back on October 13, 2006 they were forced to file Chapter 11 bankruptcy. Air America was losing money.
But why did the company fail. Other radio stations have been hit with sagging listener-ship?
The company was set up as an alternative to Rush Limbaugh and other conservative talk shows. Air America put forth progressive and liberal ideas.
Perhaps liberals and conservatives are different. Conservatives love to talk about ideas while liberals listen to the news. Conservatives have always complained about the liberal media. Perhaps liberals are more interested in facts rather than opinion.
Ted Turner, a liberal, was able to make CNN a viable company. Meanwhile, Rupert Murdoch, was able to put together a news station that promotes commentators with a conservative tilt.
By: Robert Williams