Digital News Report – Dr. Pepper has a new soft drink that is being marketed to men only. The new Dr. Pepper 10 has 10 calories. The commercial ad campaign launched this week with guys being all macho and saying this drink isn’t for women.
At first, you think that the advertisement is a spoof. Yep, the commercial is real and on Dr. Pepper’s website, they have posted the advertisement. The Dr. Pepper 10 commercial has two men talking as they are driving in a jeep in an action packed jungle adventure. The man talking is pouring the soda and misses the cup because the road is bumpy.
It might be a conversation piece at tailgate parties. The question is will the product make it for the long term. Comments on the Youtube video had a 50 percent approval rate and many were commenting on being offended by the commercial.
By: Robert Williams