http://www.digitalnewsreport.com/2010/01/08-new-e-readers-may-cost-more-than-initially-expected/2015 All the news in digital format Thu, 15 Jul 2010 15:35:19 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.digitalnewsreport.com/2010/01/08-new-e-readers-may-cost-more-than-initially-expected/2015/comment-page-1#comment-346 Liberty Newsprint Sat, 09 Jan 2010 06:57:28 +0000 http://www.digitalnewsreport.com/?p=2015#comment-346 If Ereader manufacturers want people to start reading content on Ereader devices, they need to start giving them away for free... with a service contract, much like the cellphone industry. Most people already understand these types of contracts and will feel like they are embarking on a reading plan and not purchasing a device that will become obsolete in a couple of years. This way readers could bundle content and keep it simple. For example you could sign up for a 24 month plan where you pay $20 a month for the right to download one book a month and two magazines or one book and a subscription to a newspaper. This type of Sales model is proven to work well with cell phones I think it would work even better with eReaders. If Ereader manufacturers want people to start reading content on Ereader devices, they need to start giving them away for free… with a service contract, much like the cellphone industry.
Most people already understand these types of contracts and will feel like they are embarking on a reading plan and not purchasing a device that will become obsolete in a couple of years. This way readers could bundle content and keep it simple. For example you could sign up for a 24 month plan where you pay $20 a month for the right to download one book a month and two magazines or one book and a subscription to a newspaper. This type of Sales model is proven to work well with cell phones I think it would work even better with eReaders.

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